Achievement goal orientation has been linked to various academic and psychosocial outcomes within the United States and globally. As college counselors increasingly work with a diversified student body, it is imperative that they understand goal orientation and how it should be assessed among various cultures and subcultures. This study evaluated the functioning of the Achievement Goal Scale items across samples from Taiwan, Hong Kong, and Macau and tested whether metric (i.e., goal orientation dimensions had the same meanings) and scalar (i.e., means could be compared across groups) invariance held. Findings suggest that goal orientation can be assessed across Chinese societies and, therefore, used to inform the development of culturally appropriate counseling approaches when working with college students. Implications for counseling practice and research are provided.