This article focuses on the importance of emotion in counseling, particularly how emotion recognition and expression, and cultural display rules (emotional expression social norms) impact the counseling process. Research findings connected to these concepts from around the globe, including China, Taiwan, Japan, Hong Kong, and South Korea, as well as other countries are discussed. The article also highlights how counselors in the Asia Pacific Region can integrate this research into their work with clients when building therapeutic relationships, improving their skills in assessment and diagnosis, and enhancing their case conceptualization and treatment planning skills. Additionally, suggestions are offered to counselor educators on how to integrate emotion recognition and expression, and cultural display rules into their courses and training programs. Lastly, the article outlines some recommendations for future research.