Internationalization has become one of the most important issues in the counseling profession. The purpose of this article is toexamine the professionalization of counseling on a global basis. To begin, the traditional nature of counseling and thechallenges inherent in attempting to make it a global profession will be examined. Next the potential of counseling forpromoting well-being on a global basis will be discussed. Finally, a set of transcultural counseling competencies and theirrelationship to the counselor as a person will be introduced.